GCSE Media

These slides show TV & print adverts from a cross media...

Tue, 09 Apr 2013 22:35:19 +0100

These slides show TV & print adverts from a cross media campaign. Diet Coke have made several adverts but this one focuses on the campaign made using the singer Duffy.

Assignment 2 - Advertising

Tue, 09 Apr 2013 21:25:00 +0100

Use the questions below to help structure your essay for Assignment 2 Representation, Institution and Audience

Use Media terminology where appropriate and show that you recognise codes and conventions. How does the campaign work together use synergy (shared slogans, colour schemes, models or characters etc.)

1. Who created the commercial (what is the name of the advertising agency) Who created or paid for it? Why? (client)?

2. Who is the “target audience”? What do you think is their age, gender, ethnicity, class, profession, interests, etc.? What words, images or sounds suggest this to you?

3. What techniques do the creators (ad agency) of the adverts use to make the product appealing? (lines of appeal Dyer/ Hierarchy of Needs Maslow )

4. Which specific advertising “techniques of persuasion” might be used in this ad? See advertising techniques link on the media blog.
5. Which television shows will the creators buy time within to show, which magazine would your print advert be shown in and why? (not the BBC) 6. What positive messages are presented? What negative messages are presented? What values are represented? What kind of lifestyle is represented? Is it glamorized? How?

7. What is the “text” of the message? how the advertisements use denotation and connotation to convey messages about the products through the colours, the fonts, any slogans, the copy (or writing) – how is it meant to persuade the audience,
8. How are camerawork, lighting, music, editing used to represent the characters or the place or idea being advertised?

· Cameras: a) camera shots (where is the camera positioned? close-up, far away b) camera movement (does the camera tilt, pan, track?)

· Lighting: what time of day is depicted? What clues tell you so? why is lighting important? how does it help to set the mood?

· Music: what types of instruments do you hear? describe the music; does it remind you of something?

· Sounds: other than music, what other sounds are heard (e.g. female narrator, car cranking, sound of cars going by; dishwasher etc.) how do sound effects contribute to the feel of this advert?

· Setting: where is the location? is it artificial or real? Glamorous or depressing?

· Clothing: the people who are pictured – the way they are dressed, why they have been chosen?

· Actors’ Expression: other than words, notice how an actor communicates with facial expression, body language, gestures. what non-verbal expressions are used that might reveal how the actors are feeling, thinking?

9. What regulations are adverts under check the ASA (Its work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.) Has this advertising campaign caused any controversy? Explain

Extension 10. How much did it cost to make the ad and then the cost of buying the media space (TV spots and magazine rates) to position it inside a prime-time program or magazine?

http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniques.htm

Tue, 09 Apr 2013 20:48:55 +0100

http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniques.htm:

Top Advertising Techniques

Example 2 A Grade Advertising Campaign - Drink Advert

Tue, 09 Apr 2013 20:44:00 +0100

Example 2 A Grade Advertising Campaign - Drink Advert:

These examples show students who have created a storyboard for the practical part of the assignment and a poster. For our project we created a radio advert and a poster.

Example 1 of an A Grade Advertising Essay

Tue, 09 Apr 2013 20:38:00 +0100

Example 1 of an A Grade Advertising Essay:

Read through the essay for ideas of how to improve your essay.

3D MAGAZINES HOLOGRAMS

Mon, 01 Apr 2013 10:38:46 +0100

3D MAGAZINES HOLOGRAMS

THE MULTIMEDIA FUTURE Digital platforms are also additions to...

Mon, 01 Apr 2013 10:23:00 +0100

THE MULTIMEDIA FUTURE

Digital platforms are also additions to the core magazine brand. Even David Rowan at Wired believes that print is still irreplaceable: “What can we do with a magazine that the internet can’t do?

“The fantastic, high quality photography; the infographics; the design which online is not so easy to replicate; the long form short-story telling - we publish in Wired articles of 4,000, 5,000 words. That is much harder to do on the desktop internet.”

Take the Future PLC title Classic Rock. It’s a magazine in rude health, with an ABC-certified circulation of 70,323, of which more than 50,000 sales fly off the newsstand at £5 a pop. But that’s just the start.

Malcolm Stoodley, ad director at Future Publishing, explains how Classic Rock has diversified: “Beyond the magazine there are so many touch-points for the consumer. We now have a website. We have two magazine spin-offs from the core body called Classic Rock Prog and Classic Rock AOR.

“We’ve got a distribution model for CDs. We distributed [Guns N’ Roses guitarist] Slash’s solo CD a month before general release. So we now have a direct-to-consumer marketing opportunity and distribution model. We have a 50 per cent share in our own festival, the High Voltage Festival, which again enables clients and advertisers to come and touch 30,000 of our readers.”

All of these enterprises, Stoodley, emphasises, depend on one thing: “None of that is possible without the core magazine brand at the heart what we do.”

ADVERTISING AND MAGAZINES James Tye, chief executive of Dennis...

Mon, 01 Apr 2013 10:17:00 +0100

ADVERTISING AND MAGAZINES

James Tye, chief executive of Dennis Publishing, says: “One of the major shifts in advertising is that brands have to earn the right to be consumed. You can’t just tell people to consume. Magazines have earned that right over many, many years. Advertisers can piggyback on the back of it.”

The unique relationship between readers and the time they devote to their favourite magazines heightens the impact of the advertising within. Albert Read, general manager of Condé Nast: “The time you spend reading a magazine is potentially an hour or two hours of uninterrupted time.

Scott Rowley, editor-in-chief of Classic Rock, says that formula makes magazines a potent force: “It is all about trust. The best magazines know what they stand for and they bring the readers with them. We are a guide to the world.

“There is so much stuff out there. Readers are paying for a service in effect. They are paying for the service of us telling them what is great out there, month after month. We are experts and they are paying for our expertise.”

THE FUTURE OF PRINT - WHY PEOPLE STILL LIKE MAGAZINES ABC...

Mon, 01 Apr 2013 10:02:00 +0100

THE FUTURE OF PRINT - WHY PEOPLE STILL LIKE MAGAZINES

ABC figures continue to show that the death of the magazine has been greatly exaggerated. As new platforms continue to emerge and evolve, why is print still such a powerful medium?

The contrasting ordered environment of a magazine can have a profound effect on the minds of readers. Albert Read of Condé Nast says: “They are an immersive experience, doing something different to other things like TV or radio. They are a lean back experience. Readers are relaxed, engaged and open to suggestion.”

Sales of over 50m magazines every month continue to show just how profound this effect is on readers. Print, at times a competitor to digital platforms but more often complementary, is far from dead.

http://www.ppa.co.uk/marketing/future-of-publishing/feature-articles/the-joy-of-magazines/

MAGAZINES IN 2050? New technology has transformed the media...

Mon, 01 Apr 2013 09:42:00 +0100

MAGAZINES IN 2050?

New technology has transformed the media landscape at breakneck speed in recent years. So what does the future hold for the magazine publishing sector?

http://www.ppa.co.uk/marketing/future-of-publishing/feature-articles/magazines-2050/

Introduction to the Exam Topic Music Press Print and Online

Sun, 31 Mar 2013 21:13:00 +0100

Introduction to the Exam Topic Music Press Print and Online

Media Homework Due Tuesday 26th March Refer to MAslows Hierarchy...

Tue, 19 Mar 2013 10:31:40 +0000

Media Homework Due Tuesday 26th March

Refer to MAslows Hierarchy of Needs and complete the following questions

In what ways does the Music Press provide a sense of community and friendship?
In what ways does the Music Press provide status for its reders and users?
In what ways does the Music Press provide knowledge to its readers

Jade, Jonathan, Josh P and George - Take a look at their film...

Thu, 14 Mar 2013 17:08:01 +0000

Jade, Jonathan, Josh P and George - Take a look at their film trailer

Masthead Homework and lesson work Due Tuesday 19th March

Tue, 12 Mar 2013 10:54:00 +0000

Masthead Homework and lesson work Due Tuesday 19th March

Homework reminder - complete this for the first lesson back...

Wed, 31 Oct 2012 14:15:23 +0000

Homework reminder - complete this for the first lesson back after half term

Lines of Appeal TV Advert examples

Mon, 22 Oct 2012 14:45:55 +0100

Lines of Appeal TV Advert examples

Deconstructing Adverts

Mon, 22 Oct 2012 14:40:47 +0100

Deconstructing Adverts

Comic Independent Learning

Fri, 12 Oct 2012 07:18:49 +0100

Look at the post from Nov 2011 on COmic IL to see the work that should be included in your Coursework Project.

Comic Planning Sheet

Wed, 26 Sep 2012 08:28:44 +0100

1 Planning

Audience – age, gender etc.

Style and genre of comic

2 Design

Title. Why that name?

Design masthead and logo.

What style of font. Why?

3 Content

What sort of articles/competitions/freebies will you have on the front cover? Why?

What type of characters/images will you include? Why? Character profiles.

How are you going to use colour on the front cover. Explain choice of colours

4 Layout

Draw a mock-up of your front cover A4 or A5. Use frame boxes to indicate where different features will be placed

Decide which features to include and why? Audience research

5 Production

Complete comic front cover

Include original photography, hand or computer drawing

Use computer generated text for part or all of the front cover. (e.g.barcode,date price)

6 Write Up- in an email to the editor of IPH

Explaining how the layout and design of your front cover would attract your target audience. Discuss representation of characters featured on front cover. Refer to other comic examples you have seen when explaining why you have chosen to do something in a particular way.

(100 words)

A02 =10 MARKS (deconstruction of comics)

A03 = 5 MARKS (creation & planning of own comic)

Comic Assignment

Wed, 26 Sep 2012 08:22:00 +0100

Task 1 A02

Analyse two popular comic front covers, and discuss how and why they appeal to their target audience. Approx 400 words (annotate your two front covers using bullet points)

· You need to focus on:

· Masthead, title, tag line, logo, price and publishing schedule

· Layout – splash or panel

· Content- character or special feature

· Colour

· Text/Language – puff or buzz words e.g. ‘The Best’

· Coverlines or what’s inside,

· Special offers/cover mounts

· Main image and insert images – colour, style, composition

What do these things tell you about the intended audience?

Task 2 A03

· How would your ideas look? Design the front cover of a new children’s comic targeting a particular (child) audience. Create new characters for your comic in the form of character profiles and add them to your front cover.

Task 3 A02

Explain briefly how your comic attracts the intended audience. Explain how the layout, design and comic characters on your front cover would attract your target audience. Complete planning sheet
Use words like audience, representation, codes and conventions, stereotypes and genre. (Approx 100 words in bullet points)

Media Theory

Katz and Blumler Uses and Gratifications Theory,

Propp Theory of Character Roles.

Media Involvement